REEBOK ZIGTECH // John Wall

Client // Company: REEBOK
Agency // DDB BERLIN
Project Title: “Zigtech // John Wall”

Director // PSYOP

Production Company // Smuggler LA
Creative Directors // Todd Mueller, Kylie Matulick
Director of Photography // Max Goldman
Live Action Producer // Michael Schlenker

VFX Company // PSYOP
Executive Producer: Neysa Horsburgh // Frederic Liebert
Producer: Frederic Liebert // Jamey Kitchens
Associate Producer: Minh Ly
Creative Director: Todd Mueller // Kylie Matulick
Creative Lead: Paul Cayrol
VFX Supervisor: Chris Eckardt
Designer: Paul Cayrol / Georgia Tribuiani / Kenesha Sneed
Storyboard Artist: Vinny Dellay
Editor: Brett Nicoletti
Lead Flame: Miles Essmiller
Lead Desktop Compositor: Matt LaVoy
3D Lead: Chris Eckardt
3D Team: Barry Kriegshauser / Craig Christian / Mark Lipsmeyer / Matt Berenty
2D Animation: Dylan Spears / Song Kim / Jamal Otolorin / Josh Dotson / Regis Camargo / Shervin Etaat / Jason Brubaker

Animation Process: Athletes were mo-capped and shot from every angle. The reference footage was then given to the animators to interpret freely and exaggerate athletes movements and perspective. Live action sets were recreated digitally in Maya. All 2D character animation and effects animation was created traditionally, frame by frame on two’s and one’s in Flash CS3

Music: soundscape music + sounddesign